Fujifilm X Half: Less a Nostalgia Toy, More a Smartphone Bridge
The Fujifilm X half is easy to dismiss as nostalgia. One owner's months of use suggest a better reading: a bridge that teaches smartphone shooters composition.
Instax Wide Film Review: Why Instant Film Is Thriving Again
Instax Wide film review: ISO 800, a five-minute develop and a 62x99mm print. Why instant film is thriving, and who should pick Wide over Mini or Square.
Fujifilm X100VI Review: Why 40MP Isn't the Upgrade It Seems
Fujifilm X100VI review findings: IBIS and modern AF help, but the 40MP sensor adds noise and file size more than detail. Who should still join the queue.
Instax Square 2: Mood Filters, AA Batteries and Soft Haze Film
The Instax Square 2 adds a warm/cool mood filter switch and AA power for $120, with new Soft Haze film. What changed from the SQ1 and who should upgrade.
Sigma 50-120mm f/2.8: The APS-C Tele Zoom That Fits a Jacket
Sigma's $799 50-120mm f/2.8 DC OS weighs 390g, adds 6.5 stops of stabilization, and completes an APS-C f/2.8 trio. Early reviews say the compromises are small.
Canon, Nikon, Sony, Fujifilm: Four Brands, Four Completely Different Bets on Where Photography Goes
Nikkei interviews with all four major camera executives reveal structural bets on incompatible futures for imaging — not positioning spin.
Fujifilm Raises Japanese Camera Prices by Up to 23% — Effective Today
Fujifilm raised Japanese prices 6-23% on GFX, X-series, Instax, and the XF 500mm from October 1. Europe already rose, so more increases look likely.
Fujifilm's X Series Tripled Production in Two Years. 70% of Users Are Under 30. 40% Are Women.
Fujifilm shipped 430,000 digital cameras in 2023 and 1.16 million in 2025 — the largest percentage growth of any major Japanese camera manufacturer. The growth is demographically specific: over 70% of X Series users are in their 30s or younger and about 40% are women, according to Fujifilm's corporate vice president. At a recent Tokyo event, 90% of attendees had never previously owned a Fujifilm camera.
Huginn Is the First App to Send Film Simulation Recipes to Your Fujifilm Camera Wirelessly
Huginn uses Bluetooth to push custom film simulation recipes directly to Fujifilm camera memory slots C1–C7 — no USB cable required. It's free to start, with a $19.99/year Pro tier for premium recipes.
Fujifilm XF 400mm f/4.5 Review: A Top-Tier Super Telephoto for X-System Shooters
PetaPixel's Editors' Choice goes to Fujifilm's 400mm prime for X-mount — here's what wildlife and sports photographers get for $3,200.
Three Apps Now Transfer Fujifilm Film Simulations to Your iPhone — Fujifilm Isn't One of Them
Fuji X Weekly, FujiShare, and FujiStyle let photographers import in-camera film simulations directly to iPhone via PTP protocol. None are made by Fujifilm.
Fujinon GF 19-35mm and 32-90mm T3.5 Review: The Lenses the Eterna 55 Needed
Fujifilm's first GF-mount cinema zooms finally cover the Eterna 55's 44x33mm sensor. At about $6,000 each, they fill the gap, with caveats.
Fujifilm Put a Number on the AI Memory Crisis: $88 Million and Counting
AI data centers are competing with camera makers for NAND flash — and Fujifilm just disclosed $88 million in additional memory costs for fiscal 2027. Camera prices are already rising across the industry.
Fujifilm 23mm f/2 R WR at 10: The Lens That's Still Dividing Fujifilm Shooters
A decade after launch, the XF 23mm f/2 R WR raises the same question it always has — does technical excellence without optical character justify the mount?
Should You Buy the Fujifilm GFX 100S II in 2026?
Exceptional medium format image quality, but only if you can live with the size, weight, cost, and huge RAW files. Here's who it's actually for.
Fujifilm Acros II: The Case for the Finest-Grain Black and White Film Available
Acros II has an RMS granularity of 7 — finer than Kodak T-Max 100's 8, and at ISO 100 with excellent reciprocity behavior. Here's what that means in practice for black and white film shooters.
Fujifilm X Pro 2: Why This Camera Still Sets the Black-and-White Standard
The Fujifilm X-Pro2's Acros film simulation and rangefinder design still outperform newer cameras for B&W work — at under $1,200 used.
Fujifilm QuickSnap Turns 40 With Two New Models — One in Black and White, One Waterproof to 35 Feet
Fujifilm marks the QuickSnap's 40th anniversary with a dedicated B&W variant and an upgraded waterproof Active model. Here's what's changed and which use case each new model actually serves.
Why the Original Fuji X100 Is Still in Demand 15 Years After Launch
Used Fuji X100s from 2011 still sell for $700+ in 2026. Understanding why reveals what the modern camera market has optimized away — and who still wants what it left behind.
Fujifilm GFX100 II Gets Its Autofocus Fix. Is It Finally the Right Camera for Moving Subjects?
Firmware v2.21 and v2.50 addressed the GFX100 II's notorious autofocus reliability issues. Three years into its release, the camera that shoots stunning stills but struggled to track subjects is worth re-evaluating.
Three ILCs That Actually Behave Like Compact Cameras in 2026
The Nikon Zf with 40mm f/2, Olympus Pen F with Panasonic 20mm f/1.7, and Fujifilm X-T5 with 18mm f/2 each collapse into a genuinely pocketable setup without giving up interchangeable lens capability.
The Fujifilm Identity Problem: When Fans Drive the Roadmap
Fujifilm built its brand on film character, rangefinder aesthetics, and photographer intuition. A critique from The Phoblographer argues that fan culture pushed it toward spec sheets instead.
The Fujifilm XF10 Now Costs 2× Its Original Price Eight Years After Launch
The Fujifilm XF10 launched at $500 in 2018. It now sells for $700–$1,200 — collectors found its 24MP APS-C sensor and film simulations eight years after launch.
Fujifilm XF 35mm f/1.4 Still Outsells Every Other Prime Lens
Minna Camera data shows the Fujifilm XF 35mm f/1.4 outsells the second-best prime by 3.5x. A 2012 lens still leads — and the data reveals why.
Fujifilm X-H3: What a Partially Stacked Sensor Means for Hybrid Shooters
Rumored to merge the X-H2 and X-H2S into one body with a partially stacked sensor, the Fujifilm X-H3 could arrive in 2027 — if the architecture can deliver on both resolution and speed.
Sony A7CR vs Fujifilm X-T5: The Hybrid Architecture Showdown
A technical comparison of full-frame high-resolution mobility versus APS-C tactile performance for hybrid creators.