Buying a KDP Business That Uses AI: 8 Due Diligence Questions
Buying a KDP business that uses AI isn't the risk; undisclosed AI content is. Eight due diligence questions from Empire Flippers, and how to price the gaps.
When Agents Take Over the System of Record: What 40GB Nobody Typed Actually Means
SaaStr's agents wrote 21 million Salesforce records in 30 days without human input. ServiceTitan terminated a 9-year Podium partnership when Podium's agents started owning the customer data. This is the next platform conflict.
How a UK Nursery Brand Exited in 38 Days: The Math Behind Flippa's Platform Play
A UK nursery brand with £531K revenue closed in 38 days on Flippa. The case study shows how AI buyer-matching and API-verified data compress deal timelines.
The $2M+ Business Sale That Can't Go Public: A Framework for Off-Market Exits
Flippa's guide to selling a high-value digital business confidentially — the information that drives valuation is the same information that destabilizes the business if it leaks before closing.
Buying an Online Business: Red Flags by Monetization Type
Due diligence looks different depending on whether you're buying a SaaS, Amazon FBA, content site, app, or YouTube channel. Here's what to verify — and the question that matters most for each model.
What a $338,470 Exit From a 13-Year Amazon Brand Actually Looks Like
A UK heritage homeware business with $633K annual revenue sold via Flippa's M&A advisory division at a 1.32x SDE multiple. The mechanics that made it work — and what nearly killed the deal.
How Mailchimp Went from $1B+ ARR to Shrinking Inside Intuit
Intuit paid $12B for Mailchimp in 2021. By 2026 it was a drag on earnings, excluded from growth reporting, and invisible to AI agents. The mechanism behind a SaaS death spiral.
5 Learnings from Palo Alto Networks at $11.4 Billion in Revenue
Palo Alto Networks hit $11.4B ARR, 60% growth, and doubled its stock price in twelve months. The mechanics behind the run reveal what separates compounding security platforms from the rest.
How Mailchimp Went from $1B ARR and Growing to Shrinking Inside Intuit
Mailchimp peaked at $1.06B in annualized revenue in 2022 and hasn't published separate figures since. Here's how a focused product that won by doing one thing became a multi-product suite that did several things poorly.
Atlassian Deleted Loom's Free Viewer Seats — and Destroyed Its Distribution Engine
Loom's free Creator Lite tier converted 90 viewers into 100 paying seats overnight. What looked like seat expansion was actually the end of the product-led growth engine that made Loom viral.
How a True Crime YouTube Channel Sold for $600K in 43 Days on Flippa
A two-channel digital media portfolio earning $854K annually sold for $600K at 0.7x revenue — 43 days from listing to close. The deal structure that made it work, decoded.
SDE vs. EBITDA: The Valuation Metric That Determines Your Exit Multiple
Below $2M in enterprise value, SDE is the right metric. Above $5M, EBITDA dominates. Using the wrong one in negotiations doesn't just reduce your valuation — it signals to buyers you don't know your own business.
Airtable Sold for $2.25B: The SaaS Valuation Reset That Founders Need to See
Airtable raised $1.4B at an $11.7B peak, tripled its ARR, and still walked away at 2.7x — the number every SaaS founder needs to understand before their next round.
Stripe Hit $6.8B. Its PayPal Bid Reveals the Real Number.
Stripe's 2025 revenue grew 33% to $6.8B with a 47% free cash flow margin — and its rejected $53B PayPal bid shows what Wall Street thinks it's really worth.
What a $6.3M FBA Mentorship Business Teaches You About Building to Sell
A Dubai-based Amazon FBA education platform with 72% margins and 144% YoY EBITDA growth sold via Flippa. The deal anatomy reveals what makes knowledge businesses acquisition-ready.
What Content Sites Actually Trade For in 2026: Earnings Multiples Explained
Content and affiliate sites currently trade at 25–34x monthly earnings. Here's what drives valuation up or down — and what those numbers mean before you make an offer.
Flippa vs. Acquire.com: Which Platform to Use for Your First Micro-Acquisition
Flippa and Acquire.com both list small businesses for sale — but they serve different buyers. Here's how to choose based on deal size, business type, and how serious you are.